Necessary
Internet Legal Forms |
It is absolutely essential that you protect yourself and
your business from lawsuits frivolous or otherwise. The cost of a lawsuit
could bankrupt a smaller business. There are several ways to protect
yourself. The best way is to make certain that all of the necessary legal
notices and disclaimers are on your web site.
Nothing can provide 100% protection. But the proper disclaimers
and notices can make it difficult for a competitor trying to put you
out of business, a dishonest individual looking for a quick buck, a disgruntled
former employee or an over-zealous government agent to sue you .
Make no mistake, as the owner of a website, you are totally
responsible for everything pertaining to that website. As always, ignorance
of the law is no excuse.
What Legal Agreements, Policies and Disclaimers
Are Required?
There is certain information that a website must have such as:
Privacy Policy - an absolute must. At
a minimum, it should contain all of the following. Depending on the jurisdiction
that applies to you business, you should consult your attorney to see
if you need additional information.
- Commitment to Privacy - a statement that says you take privacy seriously
and under no conditions would violate your visitor's privacy
- Personal Information - tell them what information you collect and
what you do with it.
- Email addresses - tell them what you do with addresses from the email
you receive. If you add them to your email advertising list, you need
to tell them that.
- Advertising on your website - if you allow others to advertise (free
or paid), you need a disclaimer to prevent you from being liable for
your advertisers.
- Cookies - if you use them you need to tell them what you use them
for.
- Third parties - if you do disclose information to third parties,
you need to tell them under what circumstances. Since you are required
by law to disclose certain types of information to law enforcement
agencies, you need to tell them that.
- Testimonials, submissions, etc. - you need to state who owns them
after they have been submitted and whether or not you plan to use them
for advertising purposes.
- Right to deny access - you must state that you reserve the right
to deny access to anyone for any reason.
- Minors - unless you specifically target children with you web site,
I would deny persons under 18 access to all ordering pages, product
catalogues, etc. and flatly state that you don't sell to persons under
18 under any circumstances since most legal jurisdictions allow minors
to avoid their contracts, you don't want to sell to minors. This won't
absolve you from having to make refunds but will minimize your liability
if a minor lies and uses a parent's credit to purchase something.
- Data Security - you need a statement about what steps you take to
keep customer data secure.
- Contact information - provide a business name, physical address and
an email address so customers can contact you with any questions they
have about your privacy policy.
- Revisions and last updated on - provide this information
- SPAM Policy - another must. Need to have this to ward off complaints.
- Copyright Notice - should be on every page of the website.
- Secure Server Notice - if you do online ordering you need to clearly
state that you are using a secure server and make sure you really are.
Terms of Use - an absolute must. This
should be a policy about the use of your website. It may vary depending
on what kind of website it is.
Acceptable use Policy - if you offer any
type of online service, you need to be specific about what your customers
can and cannot use your service for. Obviously you will list all the
illegal activities as being prohibited plus whatever else is appropriate
to your business.
Purchase Agreement - If you sell product
or services, it is an absolute must. At a minimum, it should contain
all of the following . Depending on the jurisdiction that applies to
you business, you should consult your attorney to see if you need additional
information.
- A notice to read the agreement - prominently displayed or better
yet a form with a check box saying that the customer accepts the terms
of the agreement that must be checked for them to proceed with the
purchase. Good idea to include the privacy agreement in that acceptance
also.
- List who the parties to the agreement are
- Refund Policy and/or cancellation policy - you must explicitly state
your refund policy and in the case of subscription services, the cancellation
policy, how long they have to return or cancel, the acceptable method
of notification (normally in writing), etc.
- Charges - list what all the applicable charges are such as shipping,
returned check fees, cancellation fees, taxes, custom duties , etc.
- Merchant services disputes - provide explicit directions on what
the customer must do to enter a dispute and how you will resolve all
disputes.
- Fraud Warning - state that you will prosecute them to the fullest
extent of the law if they make fraudulent purchases.
- Rights and obligations of the buyer - an explicit list what they
are.
- Guaranty and warranty - clearly state the terms
- Disclaimers and limitation of liability - Clearly state that you
are only liable for the refund of the purchase price only not shipping
or other fees to third parties.
- Indemnification - need a statement that says you are not responsible
for defects in the product,etc. unless, of course, you manufacturer
it.
- Limitation on liability from erroneous product content - usually
this states that you will ship the correct product at no charge and
pay for any return shipping for the incorrect merchandise.
- Right to stop selling or servicing product or membership - just needs
to be stated.
- Jurisdiction - You need to clearly state what laws apply for all
legal actions or other disputes. Normally jurisdiction is in whatever
country, state or providence your business is registered as a legal
entity or where you live if your business is not registered.
- Modification - usually that you can change the terms of the agreement
upon written notice and a period for the customer to dispute the changes.
- Enforceability of provisions - whatever is legal in your jurisdiction
- Waiver of breach - this is a statement that basically says you don't
breach the agreement if you fail to require the customer to meet some
or all of their obligations as listed in the agreement.
This list of agreements, policies and disclaimers is by no means complete
or exhaustive. Consult your attorney for further information.
How Can You Be Sure You've Done Everything?
When I set up an internet partnership a couple years ago. I went
to a law library, got the correct forms and modified them to suit the
partnership's business needs. Then I paid the attorney that was setting
up our LLC to review the documents to see if I left out anything. I was
fortunate in the fact that I had a good relationship with the law firm
and they have always been willing to let me save money by doing a lot
of the grunt work myself. Not all law firms will do that.
There is a system that was put together by a law firm in Greenville,
SC called the Internet Law Compliance System that I
would have liked to have had available when I was setting up the LLC.
It provides all of the necessary forms and instructions on what to do
with them on your website. It's not expensive and certainly worth doing.
Even if you don't have your lawyer review the documents, this system
should provide reasonable protection for your website and therefore for
your business. Of course, it's always safer to have your lawyer review
the documents to be certain that everything meets the requirements of
your jurisdiction.
Click Here for more information on the Internet Law
Compliance System.
Disclaimer - I
am not a lawyer and am not dispensing legal advice. This information
is only provided as a general guideline. I make no warranty to the
accuracy or completeness of this information. Always have your attorney
review any documents, agreements or disclaimers you plan to use in
your business or on your websit